Founder-led advisory
Strategic judgment shaped by operating responsibility.
Ross-Sheffield Advisory was built to bring experienced perspective, focused thinking, and practical leadership to businesses with meaningful growth opportunities and real operating complexity.
Eric Ross-Sheffield
Eric has spent more than 15 years building teams, growing revenue, improving customer performance, and leading through change. His perspective was built in corporate leadership, sharpened through hands-on operations, and tested through the responsibility of owning businesses himself. His background spans technology, SaaS, consumer products, telecommunications, IoT and telematics, national retail, healthcare, specialty retail, and e-commerce.
He built and led B2C and B2B inside sales, BDR, and Customer Success functions; managed large teams and national retail relationships; developed new revenue motions; and helped organizations improve conversion, retention, and management visibility.
As an owner-operator and owner-advisor, Eric has also been accountable for inventory, staffing, merchandising, purchasing, cash flow, customer experience, and the daily decisions that determine whether a strategy works outside the conference room. He has led his own businesses and teams inside larger organizations through difficult economic periods. Those experiences taught him to stay close to customers, keep researching, and learn quickly as conditions change.
Who we are
Ross-Sheffield Advisory is intentionally founder-led. Eric leads every client relationship and remains accountable for the thinking, recommendations, and quality of the work. Trusted specialists are involved only when their expertise directly strengthens the assignment.
When a project needs additional expertise, Eric brings in specialists from his team and industry or field experts for the specific work. He remains the client lead and accountable for the direction, decisions, and result.
How Eric works
Eric starts by listening and asking questions that get past the first explanation. He wants to understand what is working, where a process feels forced, and what customers and employees are actually experiencing. His advice is direct and empathetic: a difficult truth should be clear enough to act on and delivered in a way that gives people confidence to move.
That perspective has made him a trusted sounding board for leaders he has worked with, including former executives who still call when they need a candid read on a decision. He brings the same curiosity, discretion, and willingness to learn to each new assignment.
Training and methods
Eric's professional development includes MEDDIC, certifications in inbound sales, lead management, team management, reporting, and commerce systems, Agile and Lean training, Command of the Message experience, and continued leadership development.